Previously, I shared with you some tips on possible email vendors and ways to gain subscribers. I mentioned that you can ask paypal checkout customers if they would like to subscribe to your newsletter. This is how to set it up.
Should You Do This?
In general I would say, “Of course!” But after reading some etsy posts, I have decided to stop doing this. This is because the new etsy checkout system prevents this information from showing in your details section of your paypal transaction. (See below for information on how to retrieve the information.) Because of this, your customer is always asked whether she would like to receive your newsletter. However, you will not know whether she wants to subscribe.
Say you do set this up. You asked the customer (via paypal) if she would like to subscribe to your newsletter. She says yes but you don’t know it because she purchased via etsy. So then, you later send an email and also include another invitation to your newsletter. She may simply ignore the question because she is thinking, “Duh, I already said yes! Why do you keep asking me?”
I sell on several venues but I’ve decided that that the etsy problem is hampering the results of my paypal subscription option so I’ve deactivated this feature.
Setting It Up
Go to paypal and log in.
In paypal, click on “Profile”.
Then, if you are in the new profile setup, click on “My Selling Tools”
Then, once you click that, you will find “Custom Payment Pages“. Click on “Update”.
Click on “Options”.
Then, at the bottom you will see “Offer Promotional Emails”. Check mark that.
This is the more time consuming part. To find your subscribers, you must click on every payment detail.
Then, while in the details screen, you scroll to the very bottom. If you see “Subscribed (email address)” then you’ve got a winner.
If you don’t see any of this at the bottom, that means the customer did not check mark the subscription box.